I BUILDTHINGS I HAVENO BUSINESSBUILDING.
A decade running a global athlete program. Built Prova, the operating system underneath it.
Most partnership programs run on relationships.
Prova runs oninfrastructure.
I’m not a developer. I built it anyway —
because the program needed it,
and no one else was going to.
v · live
0
partner organizations Prova supports end-to-end
0
sports disciplines tracked across the athlete roster
0 → 1
tools replaced — Airtable, Documint, Fillout, and manual workflows
Plus hundreds of individual athletes managed directly inside Prova.
I didn’t wait for the stack to catch up.
Builder · Operator
Prova didn’t just track our partnerships.
It changed what kind of partnerships we could run.
Bigger than a campaign calendar. It was trust, translated into market.
Trust earned with athletes. Translated into moments markets could feel. Backed by proof you can put in front of a P&L.
Feature 01 · The program & the platform
Scaled the program. Built the trust.
Grew the global athlete program 657 → 3,126 across 21 partners in 19 countries — and repositioned it from awareness sponsorship into a credibility platform built around product trust and athlete proof.
0
athletes activated across the global program (scaled from 657)
0
partner organizations across the portfolio
0
countries where the program operates
Feature 02 · NASCAR activation
One race weekend. 84.8 million impressions.
A single Cup Series weekend turned into the year’s highest-impact brand moment — on-track, in-broadcast, and in-feed.
0.0M
brand impressions, one race weekend
$0.00M
earned media value
0+
new leads attributed to the activation
Feature 03 · The roster
24 sports. 21 countries. One partnership engine.
Selected partnerships negotiated, activated, and operated through the trust playbook.
Olympic campaign work
Olympic campaigns.Athlete trust made visible.
A handful of Olympic and Paralympic campaigns translated athlete proof into market-facing brand work.
These weren’t campaigns. They were credibility engines.
September 21, 2014 · Lake Tahoe Ironman
Standing on the beach.Five minutes to start.
Eight months of training disappeared in one announcement.
September 28, 2014 · Chattanooga
Seven days later.Finished anyway.
The race was canceled. The commitment wasn’t.
Tell me I can’t. I’ll prove you wrong.
Someone told me I couldn’t do an Ironman. I had no background in running. No background in swimming. I signed up that week.
Trained through a brutal winter. Lake Tahoe canceled minutes before the gun because of wildfire smoke. Seven days later I rebuilt the plan and finished Chattanooga.
That’s the pattern. Tell me I can’t — or that the situation is impossible — and I’ll find a way to get it done.
0
running or swimming background
0 min
from the start when Tahoe was canceled
0 days
to rebuild the plan and finish Chattanooga
The Ironman taught me what every messy partnership and impossible program eventually demands. Walk in unprepared. Figure it out anyway. Finish.
Before the partnerships,the camera.
I didn’t come up through formal training.
I learned by showing up with a camera, a deadline, and a job that needed to get done.
The awards, festival selections, and global assignments came later. But the pattern was always the same.
Walk in. Figure it out. Finish the work.
On assignment
I built a career in rooms I had to grow into.
These are just a few frames from a much bigger story.
New rooms. Hard deadlines. Unfamiliar problems.
I built a life by walking into uncertainty and refusing to let it stop me.
On set
Broadcast direction
Nonprofit filming
Field work · Haiti
Kathmandu
Travel assignment
The award case
Stamped, signed, shipped.
Platinum AVA
2014
Telly
2011 – 2015
Communicator
2013
Utah Social Media
2009
0
Platinum AVA Awards
0
Telly Awards
0
Best Short Film festival wins
0 yrs
from first camera to running a global athlete program
I had no business filming where I filmed.I had no business running a global athlete program either.
I took the leap anyway. The same muscle that finished every assignment is the muscle that built the program — and the next thing will work the same way.
Above the Shoulders
Life is 90% above the shoulders.
Two years of writing while running a global partnership program. A book on resilience, mental discipline, and self-directed execution.
Learn moreThe proof
What the room is saying.
Kirkus
Top 100 Indie Book of 2025
Readers' Favorite
5-star review
Foreword
Joe De Sena, founder of Spartan Race
Endorsed by
Olympians and elite athletes
“A stirring success guide that combines practical wisdom with colorful and rousing prose. Nacey grounds his ideas in an erudite but lucid mix of neurobiology, performance science, and cognitive behavioral therapy.”
Let’s build the next trust engine.
Open to leadership roles in partnerships, brand, and sponsorship at companies building something that matters.
Builder · Operator · Author